Why the major manufactures cannot meter their promise
a. The premise they offer is wrong. They say:
1. Their fitting system will lower your score
2. Their club face design will lower your score
b. Ping and Mizuno have the best fitting systems but....
1. They assume the shaft is the engine
2. Their systems find a six iron that works pretty well
3. Match all the clubs to that shaft with swing weighting
4. That means that one iron may fit your swing, but the other will not
5, Club face design has maxed out because of coefficient of restitution rules
c. Why does this approach not work for you ?
1. The shaft is not the engine, you are the engine
I. Your body, strength and swing characteristics produce a moment of inertia
II. All you clubs will feel the same if they are built to MOI to match the swing
characteristics that YOU produce
III. Mass producers can't do that
2. Mass produced shafts do not match each other
a. They will not vibrate in the same direction as your swing plance
b. While you swing sideways, your shafts may be vibrating up and down
c. On center hits are a fluke
d. Big box store fitting systems match to swing speed only
d. Custom fitters know that swing characteristics are in fact:
1. Downswing Transition
2. Wrist-Cock Release
3. Downswing tempo
4. Physical strength
5. Club-head speed
e. You produce those characteristic very consistently
f. Custom club fitters assemble clubs to your characteristics
The Mass Production (one size fits all) golf business of today is predicated on a number of myths: Read--" The New 12 Myths That Could Wreck Your Golf Game"
which is written by Tom Wishon who has over 50 golf design firsts in the industry.
Tom Wishon is probably the most respected designer by Custom Club Builders.
Some of Tom's Myths explained: 1. I am not good enough for a Custom Fit Club OR
Custom clubs are very expensive OR The Longer the Length of the Driver, The Farther you'll Hit the Ball ! OR When I buy a Club with an S-Flex Shaft I Know I am Getting a Stiff-Flex OR The Faster You Swing, The Stiffer Your Shaft Should Be.
How Custom Club Fitters can help YOU find more fairways and greens
a. Tools of the trade: Launch Monitors, S2S Shaft Analysis, Shaft Bend Profiling,
Gap analysis, Trajectory Analysis, Assembly Tools such as:
Digital Swing Weight Machines, Digital Frequency Analyzers,
Spine Machines, FLO Laser Tools, Cutters,Benders,Pullers
b. Match the shaft to all your swing characteristics By :
i. Finding the moment of inertia you produce
ii. Match the shafts to each other by Frequency Measuring:
1. Tip frequency
2. Midpoint frequency
3. Butt frequency
c. Find the best club head for you by comparing:
i. Sole Width
ii. Center of Gravity Location
iii. Face Progression/ Hosel offset
d. Grip Size: Few golfers have the correct grip size and many have medical issues
that can affect their swing and their game enjoyment.
e. Assemble the Clubs by: Length, Moment of Inertia, Total Weight & Set Makeup
f. Field test a sample club if needed or wanted
g. Make additional adjustments if required
h. Build the Set
i. Follow up
a. The golf club industry may be the only one that does not custom build sports
equipment to the individual.
i. Bowling Balls
ii. Baseball bats and gloves
iii. Tennis and racquetball racquets
b. With custom built clubs you can hit more fairways and greens, lower your score
and help you have more fun.
c. They are cost effective due to the following reasons:
i. Custom club fitters can compete with premium club pricing
ii. You will play with custom clubs longer because they work better and feel
iii. You will be more confident and confidence is key to your success
d. Come visit and let's talk about the possibilities. Costs you nothing.